OG Prediction Markets and OG Anunoby Team Up for New York Launch

June 13, 2026 – OG, the global predictions market experience of Crypto.com, today announced its launch into the New York market alongside newly signed brand ambassador, New York Knicks star OG Anunoby. OG Prediction Markets, which is a CFTC-regulated exchange and clearinghouse, is now available in New York and will allow users to trade prediction market contracts on live sporting and global events.

OG Anunoby has cemented his status as an NBA star and household name during the New York Knicks’ thrilling run in the 2026 NBA Finals. OG’s transcendent, iron-man performances throughout the NBA Finals have catapulted him into global basketball superstardom. OG’s elite two-way dominance, clutch defensive stops, and explosive scoring displays have captivated the world, making him one of the most talked-about athletes in professional sports following his miraculous game winning tip-in shot during the final seconds of Game 4 of the NBA Finals.

OG Prediction Market’s entry into New York arrives at a time when the city’s sports culture is at the pinnacle of excitement. With the New York Knicks captivating the sports world in a thrilling 2026 NBA Finals run and anticipation building for upcoming historic World Cup matches, including the Final in New York, sports fans in New York and abroad are experiencing an unprecedented era of sports excitement. To celebrate the launch, OG Prediction Markets is taking over the city's most iconic landmark with a massive, high-impact billboard campaign in the heart of Times Square, set to debut this weekend.

"Timing is everything, and we couldn't have scripted a more perfect moment," said Kris Marszalek, Co-Founder and CEO of Crypto.com. "OG Anunoby’s Game 4 performance is that of an OG and deserves a permanent place in the arena of New York sports. We're cementing that legacy by making him the ambassador of our OG Prediction Markets launch in New York."